NewsBuild is being used by editorial teams across several markets within United Media Group, supporting newsroom workflows in a multi-country and multi-language environment. The platform is currently used by teams operating in Bosnia and Herzegovina, Montenegro, Croatia, Slovenia, Serbia, and Greece, where it supports daily editorial operations across different publications and content formats.
The adoption of NewsBuild across these markets reflects a shared need for tools that can scale editorial processes without compromising local standards. Newsrooms using the platform work with varying editorial styles, publishing rhythms, and language requirements, making flexibility and configurability essential.
NewsBuild supports these teams by assisting with content enrichment, feed aggregation, and editorial preparation. Incoming material from multiple sources can be processed, clustered by topic, and structured for editorial review. Editors retain full control over what is published, while automation supports faster orientation, consistency, and workflow efficiency.
Operating across multiple countries has also shaped how the platform is configured and used. Editorial personas allow teams in different markets to maintain their distinct voice and tone, while shared underlying technology enables group-level consistency where needed. Multilingual processing supports cross-market collaboration and content reuse without forcing uniformity.
The experience gained from using NewsBuild across several United Media Group markets continues to inform the platform’s development. Real newsroom usage across different countries provides ongoing feedback on performance, usability, and editorial alignment, helping ensure that automation remains a practical support tool rather than a disruptive change.
By supporting editorial teams in multiple countries, NewsBuild demonstrates how editorial automation can function effectively in complex, regional media organizations while preserving local identity and editorial independence.
